Mobile penetration in rural Bangladesh, and its possibilities

Chikitsha’s “deep dive” to the north was my first long stay in rural Bangladesh after several years, primarily due to a study break abroad. Because of the long break in between, however, this trip showed me a lot of stark contrasts against my last visit memories that I might not otherwise have noticed. Among other things, this trip showed me how fast rural Bangladesh has embraced some new technologies, and I began wondering about all…

Perceptions about Healthcare: Stories from Rural Bangladesh

Having lived in urban centers all my life, I was quite excited to have the opportunity to reside in rural Bangladesh for a week long deep dive- a research endeavor that my team and I undertook to get a basic understanding the typical healthcare experiences of the rural population. My destination was a small village in Niyamatpur in the district of Kishoreganj. The very first thing that struck me early in my experience was the…

Using Human Centered Design for solving the rural healthcare problem

      The mPower team just returned from an intensive field stay in Netrokona and Kishoreganj to understand the rural healthcare scenario of Bangladesh. The team has been using a methodology known as Human Centered Design (HCD) pioneered by IDEO.org and described in detail in their amazing website to design an appropriate market solution for rural healthcare. The word design, in this part of world, is mostly associated with aesthetic elements – fashion design,…